Average Daily Rate: The Role of ADR in Hospitality Revenue Management and Strategies to Improve This KPI
AltexSoft
JUNE 21, 2023
ADR solely focuses on revenue from room sales, excluding other sources of income such as food and beverage, spa services, or event spaces, which can also significantly contribute to a hotel’s overall revenue. Recognizing the shortcomings helps to ensure a more holistic understanding of a hotel’s performance.
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