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Poor Data Quality is Pervasive, Impacting Trust in Data and Success Across Data Programs

Precisely

For the report, more than 450 data and analytics professionals worldwide were surveyed about the state of their data programs. Low data quality is a pervasive theme across the survey results, reducing trust in data used for decision-making and challenging organizations’ ability to achieve success in their data programs.

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Key Data Integrity Trends and Insights for Your 2025 Strategy

Precisely

When you consider that 60% of organizations this year say that AI is a key influence on their data programs (up 46% from our 2023 survey), it’s clear that strategic investments must be made to ensure their data is ready to fuel AI’s fullest potential. What are the primary data challenges blocking the path to AI success?

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2025 Planning Insights: Data Quality Remains the Top Data Integrity Challenge and Priority

Precisely

Data quality is the top data integrity priority in 2024, cited by 60% of respondents. The 2025 Outlook: Data Integrity Trends and Insights report is here! What are the latest data integrity trends you need to know about? How does your data program compare to your peers?

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Data Integrity vs. Data Quality: How Are They Different?

Precisely

Consistent: Data is consistently represented in a standard way throughout the dataset. Quality data must meet all these criteria. If it is lacking in just one way, it could compromise any data-driven initiative. However, simply having high-quality data does not, of itself, ensure that an organization will find it useful.

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Data Governance Trends for 2024

Precisely

To remain competitive, you must proactively and systematically pursue new ways to leverage data to your advantage. As the value of data reaches new highs, the fundamental rules that govern data-driven decision-making haven’t changed. To make good decisions, you need high-quality data.

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Data Quality Trends for 2024

Precisely

This was made resoundingly clear in the 2023 Data Integrity Trends and Insights Report , published in partnership between Precisely and Drexel University’s LeBow College of Business, which surveyed over 450 data and analytics professionals globally. 70% who struggle to trust their data say data quality is the biggest issue.