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2024’s Top Data + AI Predictions in Advertising, Media and Entertainment

Snowflake

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

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8 Takeaways from Snowflake’s Accelerate Events for Retail, CPG and Media

Snowflake

At Snowflakes most recent virtual events for industries, Accelerate Retail & Consumer Goods , in partnership with Microsoft, and Accelerate Advertising, Media & Entertainment , attendees heard how industry leaders are accelerating innovation, business insights, customer experience and more with robust enterprise AI and data strategies.

Media 69
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Recognizing Customer-Focused Innovation at Partner Summit 2024: Announcing the Global Snowflake Partners of the Year

Snowflake

Here are the 2024 winners by category: Industry AI Data Cloud Partners: Financial Services AI Data Cloud Services Partner of the Year: EY Healthcare & Life Sciences AI Data Cloud Services Partner of the Year: Hakkoda Healthcare & Life Sciences AI Data Cloud Product Partner of the Year: IQVIA Media and Entertainment AI Data Cloud Services Partner (..)

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Streamlining the Media Supply Chain

Snowflake

Leaders in the advertising, media and entertainment industries know all too well the importance of the media supply chain. Legacy systems often lack the flexibility and scalability required to handle the large volumes of data needed to increase monetization. Data integration complexity.

Media 90
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Data News — Week 23.42

Christophe Blefari

Disney new intelligent robot / toy — The entertainment company showcased a new toy with impressive capabilities opening doors for a fun future for kids. 11 lessons learned managing a platform team within a data mesh — BlaBlaCar, a carpooling company, is well-known France for recently adopting a data mesh organisation.

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DataOS is the Only Real Data Operating System on the Market

The Modern Data Company

However, a peek under the hood will reveal a patchwork of products that address different aspects of a data operating system but nothing that provides one holistic data platform. However, many of these processes require manual involvement and troubleshooting efforts that aren’t sustainable in the long run.

Systems 95
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Take Digital Marketing to the Next Level with Enriched Demographic Data

Precisely

A married couple with young children is likely to be interested in toys and family entertainment, educational enrichment for their children, and building long-term financial security. Read For Trustworthy Results, Build Data Integrity If you don’t have the right data, you can’t achieve excellent results.