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2024’s Top Data + AI Predictions in Advertising, Media and Entertainment

Snowflake

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

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Announcing the 2025 Partner Award Winners

Snowflake

Here are the 2025 winners by category: Data Cloud Services Partners: GLOBAL Data Cloud Services Implementation Partner of the Year: Cognizant GLOBAL Data Cloud Services Innovation Partner of the Year: Kipi.ai

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What Is a Lakebase?

databricks

As a result, data becomes available quickly for serving in applications, and operational changes can flow back into the lakehouse without complex workflows, duplicated infrastructure, or egress costs incurred from moving data. Integration with the lakehouse also simplifies governance, with consistent data permissions and security.

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8 Takeaways from Snowflake’s Accelerate Events for Retail, CPG and Media

Snowflake

At Snowflakes most recent virtual events for industries, Accelerate Retail & Consumer Goods , in partnership with Microsoft, and Accelerate Advertising, Media & Entertainment , attendees heard how industry leaders are accelerating innovation, business insights, customer experience and more with robust enterprise AI and data strategies.

Media 79
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Recognizing Customer-Focused Innovation at Partner Summit 2024: Announcing the Global Snowflake Partners of the Year

Snowflake

Here are the 2024 winners by category: Industry AI Data Cloud Partners: Financial Services AI Data Cloud Services Partner of the Year: EY Healthcare & Life Sciences AI Data Cloud Services Partner of the Year: Hakkoda Healthcare & Life Sciences AI Data Cloud Product Partner of the Year: IQVIA Media and Entertainment AI Data Cloud Services Partner (..)

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Streamlining the Media Supply Chain

Snowflake

Leaders in the advertising, media and entertainment industries know all too well the importance of the media supply chain. Legacy systems often lack the flexibility and scalability required to handle the large volumes of data needed to increase monetization. Data integration complexity.

Media 100
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Data News — Week 23.42

Christophe Blefari

Disney new intelligent robot / toy — The entertainment company showcased a new toy with impressive capabilities opening doors for a fun future for kids. 11 lessons learned managing a platform team within a data mesh — BlaBlaCar, a carpooling company, is well-known France for recently adopting a data mesh organisation.