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The Rise of Streaming Data and the Modern Real-Time Data Stack

Rockset

Companies that undertook big data projects ran head-long into the high cost, rigidity and complexity of managing complex on-premises data stacks. Lifting-and-shifting their big data environment into the cloud only made things more complex. What are the Key Layers of Your Modern Real-Time Data Stack?

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The Evolution of Customer Data Modeling: From Static Profiles to Dynamic Customer 360

phData: Data Engineering

You might implement this using a tool like Apache Kafka or Amazon Kinesis, creating that immutable record of all customer interactions. Data Activation : To put all this customer data to work, you might use a tool like Hightouch or Census. Those days are gone!

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