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Snowflake Migration Success Stories: Core Digital Media and NAVEX

Snowflake

Digital advertiser switches from Teradata and boosts performance by 30% Core Digital Media originally relied on its outdated Teradata appliance for its increased MicroStrategy and Tableau reporting, data science activity, and evolving data pipeline.

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Beyond Guesswork: Leveraging Bayesian Statistics for Effective Article Title Selection

KDnuggets

The article discusses how Bayesian multi-armed bandit algorithms can optimize digital media title selection, surpassing traditional A/B testing methods, demonstrated with a Python example, to boost audience engagement and decision-making in content creation.

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Web Design vs Graphic Design: Top Differences & Similarities

Knowledge Hut

Web design involves creating websites, interfaces, & online applications while graphic design entails creating visual designs for print & digital media. In contrast, a graphic designer creates visual elements for print, signage, & digital media, such as logos, brochures, & social media graphics.

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What is the benefit of using digital data?

U-Next

People naturally spend a substantial portion of their day online now that digital media has become an essential part of their lives. As a result, digital platforms have become a very familiar location for individuals worldwide, and people have begun to trust the information provided on digital platforms. Introduction.

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5 Reasons Why Retail Media Is the Smart Approach for Online Retailers

Snowflake

Retail media refers to the ads posted on a retailer’s media network or e-commerce site that target customers at or near the point of sale. Retail media provides new income stream opportunities Shopping experience has changed dramatically over the last few years.

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LiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps

Snowflake

Acadia, a digital media agency, wanted to accelerate end-to-end pipeline for its clients while also enhancing security for clients’ PII. Sometimes they need feedback on touchpoints very quickly, while other pipelines don’t need as much acceleration.

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Drive Your Retail Media Strategy with Data Clean Rooms 

Snowflake

Data clean rooms facilitate retail media collaboration With increasing privacy regulations, the advertising and media industry is looking to embrace privacy enhancing technologies (PETs) to power the promise of activation, measurability and attribution of digital media. Data clean rooms are one of the most viable PETs.

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