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The AI Tipping Point: 2025 Predictions for Advertising, Media & Entertainment

Snowflake

While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. As the Global Head of Media, Entertainment & Advertising at Snowflake, I can say that we're an experimental industry to begin with.

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Boosting Media & Entertainment Production Efficiency with AI and Cloud

RandomTrees

The media and entertainment sector is being transformed on a new scale owing to technological progression. It’s worth noting that advanced technologies today not only facilitate the production process structure but also improve effectiveness, reduce costs, and create innovativeness.

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2024’s Top Data + AI Predictions in Advertising, Media and Entertainment

Snowflake

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

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How Retail and Media Leaders Drive Customer Satisfaction and Profits with Data and AI

Snowflake

The Accelerate event for Advertising, Media and Entertainment is on Thursday, April 3, at 10 a.m. Hear from technology and industry experts about the ways in which leading retail and consumer goods companies are building connected consumer experiences with Snowflakes AI Data Cloud and maximizing the potential of AI.

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How Advertising, Media & Entertainment and Manufacturing Companies Are Accelerating Data, Apps and AI Strategy in the Data Cloud

Snowflake

In 2023, we held our first Accelerate event to explore industry trends, track data and technology innovations in financial services, and lay out data strategy case studies for the industry. Why attend Accelerate Advertising, Media & Entertainment? Learn how they have partnered with Snowflake, and where they see the industry moving.

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Top Gen AI Use Cases: How to Turn Unstructured Data into Insights

Snowflake

Personalized recommendations are one of the most intuitive uses for gen AI in advertising, media and entertainment. By providing tailored recommendations, streamers and media publishers can keep audiences engaged, leading to better retention rates and financial benefits.

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Part 1: A Survey of Analytics Engineering Work at Netflix

Netflix Tech

At Netflix, we seek to entertain the world by ensuring our members find the shows and movies that will thrill them. To learn more, follow the Netflix Research Site , and if you are also interested in entertaining the world, have a look at our openroles !