Snowflake

MAY 15, 2024

The emergence of generative AI (gen AI) heralds a new, groundbreaking era for advertising, media and entertainment. According to a recent Snowflake report, Advertising, Media and Entertainment Data + AI Predictions 2024 , gen AI is going to transform the industry — from content creation to customer experience.

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Entertainment Media Algorithm Datasets 123

Monte Carlo

JANUARY 29, 2025

Recently, we sat down with the data science team at a major media company to discuss exactly that. This media company has been building both traditional machine learning and emerging generative AI applications, primarily in advertising and customer operations. Theyre the growing pains of enterprise AI.

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Media Data Science Datasets Raw Data 52

Netflix Tech

MARCH 14, 2023

By Guru Tahasildar , Amir Ziai , Jonathan Solórzano-Hamilton , Kelli Griggs , Vi Iyengar Introduction Netflix leverages machine learning to create the best media for our members. Media Search Platform (MSP) is the initiative to address these requirements. Media Search Platform (MSP) is the initiative to address these requirements.

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Robinhood

DECEMBER 21, 2023

Sherwood Media, LLC has added U.K.-based based Chartr Limited, a data-driven media company and newsletter publisher, to its portfolio through an acquisition by Robinhood Markets, Inc. Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc.

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Snowflake

FEBRUARY 1, 2024

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

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Entertainment Media Data Governance Government 115

databricks

MAY 6, 2024

Discover the vital role of data governance in the communications, media, and entertainment industry. Learn how robust data governance enables personalized experiences, ensures AI transparency, and mitigates compliance risks.

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Entertainment Media Data Governance Government 110

Snowflake

DECEMBER 7, 2023

Retail media is the topic everyone is talking about in the retail and consumer goods industry. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. What’s behind the retail media surge? So, how did we get here?

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Snowflake

OCTOBER 16, 2024

Digital advertiser switches from Teradata and boosts performance by 30% Core Digital Media originally relied on its outdated Teradata appliance for its increased MicroStrategy and Tableau reporting, data science activity, and evolving data pipeline.

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Knowledge Hut

DECEMBER 22, 2023

Overview of social media marketing The no. of people using the social media platforms is growing, so is the time spent by the people on various social media platforms. Some of the popular social media platforms are the Facebook, Twitter, Snapchat, LinkedIn, and so on. According to the statistic, the no.

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Media Technology IT 98

Knowledge Hut

NOVEMBER 27, 2023

Is your organization active on social media? Whether you work in big business, a charity, the public sector or somewhere else, chances are your organization has or should have social media accounts. Cut Back On Automated Messages Do you automatically send people a DM when they follow you on Twitter?

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The Pragmatic Engineer

APRIL 19, 2023

The rise of the "thought leader" Another phenomenon I'm observing in engineering circles is the rise of "thought leader" type of people on social media. There is little connection between social media signaling like the number of followers and the depth of expertise. If so: gather alternatives, and compare them.

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Software Engineer Software Engineering Engineering Media 333

Snowflake

MARCH 26, 2024

This year, we are expanding to five industry events featuring leaders sharing insights relevant to advertising, media and entertainment; manufacturing; healthcare and life sciences; financial services; and retail and consumer goods. Why attend Accelerate Advertising, Media & Entertainment? Ready to Accelerate?

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Entertainment Manufacturing Media Amazon Web Services 111

Snowflake

JANUARY 21, 2025

But over the last 15 years, media-buying agencies became increasingly separated from creative teams in order to address a complex and fragmented media ecosystem. AI and machine learning are no longer optional theyre essential tools for optimizing media buys and personalizing campaigns at scale. Its open and interoperable.

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The Pragmatic Engineer

MARCH 19, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

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Software Engineering Software Engineer Programming Language Media 308

Snowflake

DECEMBER 12, 2024

In a rapidly changing and competitive media and advertising industry, media companies, sports organizations, advertising agencies and others are consistently looking for ways to improve the consumer experience and drive monetization.

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Media Cloud Algorithm Machine Learning 98

Snowflake

JANUARY 30, 2025

Personalized recommendations are one of the most intuitive uses for gen AI in advertising, media and entertainment. By providing tailored recommendations, streamers and media publishers can keep audiences engaged, leading to better retention rates and financial benefits.

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Unstructured Data Entertainment Healthcare Telecommunication 97

The Pragmatic Engineer

JULY 6, 2023

The past week has been interesting for social media giants. Bots and bad actors are present on all social media platforms, and detecting, limiting or banning these accounts is typically done by ML systems which detect suspicious patterns. To get the full issues twice a week, subscribe here. How does Twitter do this detection?

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Waitingforcode

SEPTEMBER 6, 2023

In our social media and marketing-driven era, it's quite hard to get things right. For me there is one common misconception brought by the Modern Data Stack idea that everything should be now ELT. In fact no, it shouldn't but only can.

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Media IT Data 228

The Pragmatic Engineer

MAY 1, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

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Software Engineering Software Engineer Programming Language Media 228

Snowflake

MARCH 6, 2025

Sentiment and trend analysis : Analyzing customer feedback, survey responses or social media discussions at scale to detect trends, measure sentiment and inform business decisions.

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Unstructured Data Medical Media Data Workflow 97

The Pragmatic Engineer

JUNE 22, 2023

On the other hand, not issuing a press release for a week in today’s media environment is odd. A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it.

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Google Cloud Media Cloud Engineering 286

Snowflake

MAY 29, 2024

Just like you would build a go-to-market (GTM) package for a new media product, it is critical to build a go-to-market strategy and materials to launch clean room monetization at scale. Many media networks already have defined investment tiers for their clients. Let’s get into the Commercial Models and considerations for each.

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Snowflake

MAY 27, 2024

It’s hard to have a conversation in adtech today without hearing the words, “retail media.” The retail media wave is in full force, piquing the interest of any company with a strong, first-party relationship with consumers. Medium Outline current retail media revenue by media channel, to define growth priorities.

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Engineering at Meta

APRIL 2, 2025

Pull requests, documentation updates, social media posts, and everything in between are what build connections in our communities. By sharing our technologies, we aim to move the industry forward while allowing other companies and individuals to use our solutions to scale more quickly and build great products.

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Portfolio Media Project Building 85

Snowflake

MARCH 12, 2025

They are the ones packing stadiums, spending endless hours researching their fantasy lineup, traveling the country or world to support their favorite teams, snapping untold numbers of photos on their phones, passionately posting on social media and purchasing streaming packages and the latest swag. But todays fans are craving more.

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Media Cloud Programming Data Collection 80

KDnuggets

AUGUST 30, 2023

This post discusses the importance of media mix modeling and how it can be used to maximize the business impact of advertising. It also discusses the impact of seasonality on media advertising and how media mix modeling can be used to minimize the impact of seasonality on business outcomes.

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Media IT Data Science Data 132

The Pragmatic Engineer

DECEMBER 2, 2023

In another relevant detail, the conference organizer was previously banned from tech social media site Lobst.ers for sockpuppeting the Coding Unicorn account. Despite being listed as a featured speaker at DevTernity in 2021, 2022 and 2023, Kirsina never delivered a talk at the conference.

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Software Engineer Software Engineering Insurance Coding 343

Data Engineering Weekly

JANUARY 15, 2025

Social media posts, scanned legal documents, sensor data from IoT devices, and video recordings are all examples of unstructured data that require specialized techniques to process and analyze effectively. Billions of social media posts, hours of video content, and terabytes of sensor data are produced daily.

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Data Engineering Data Engineer Unstructured Data Engineering 62

The Pragmatic Engineer

OCTOBER 10, 2023

Then, I joined a startup that tried to beat Facebook, and become the #1 social media company in Australia, around 2007. At this social media startup, we put a lot of work into importing your contacts from Microsoft Messenger. In college, I tried my hand at a couple of startups. I founded a text messaging startup at first.

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The Pragmatic Engineer

MARCH 3, 2023

A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it. This was one out of the five topics covered The Scoop #39. The tech giant joined the ranks in announcing 3 days per week in the office from May.

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Recruitment Software Engineer Software Engineering Finance 233

Snowflake

JANUARY 10, 2024

Check out our predictions for AI and ML in media, entertainment and advertising for 2024. By working closely with media partners, adtech and martech providers, and business partners, advertisers can navigate the complexities of the cookieless future more successfully.

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Media Entertainment Machine Learning Government 119

Snowflake

AUGUST 30, 2023

In the past few days, the scope and trajectory of Instacart’s use of Snowflake has been misrepresented by some on social media. In some social media posts, payment schedules have been incorrectly conflated with actual usage to suggest a large decline in spending—this is not the case.

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Media Retail Machine Learning Data Pipeline 140

The Pragmatic Engineer

NOVEMBER 17, 2022

A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it. This was one out of the five topics covered in this week’s The Scoop. The full The Scoop edition additionally covers: Meta’s historic layoffs.

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Software Engineer Software Engineering Engineering Media 146

The Pragmatic Engineer

JUNE 1, 2023

A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it. This was one out of the four topics covered in this week’s The Scoop.

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Education Project PostgreSQL Software Engineering 363

databricks

MARCH 26, 2024

By Steve Sobel - Global Industry Leader; Communications, Media & Entertainment Today Databricks and Adobe are excited to announce a strategic partnership focused.

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Entertainment Media 140

Snowflake

JUNE 26, 2024

Snowflake was back last week for another never-fails-to-disappoint Cannes Lions Festival of Creativity , the premier media and entertainment industry event of the year that brings together legends, luminaries and innovators from around the globe. It snowed again in Cannes, France!

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Snowflake

APRIL 1, 2024

Media and entertainment organizations can unify Salesforce data in Snowflake, leverage data clean rooms to share data in a privacy-preserving way with their partners and fine-tune audience profiles. Through this integration, they can seamlessly share data back to Salesforce to run email and marketing campaigns with precise targeting.

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