Snowflake

DECEMBER 7, 2023

Retail media is the topic everyone is talking about in the retail and consumer goods industry. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. What’s behind the retail media surge? So, how did we get here?

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Netflix Tech

MARCH 14, 2023

By Guru Tahasildar , Amir Ziai , Jonathan Solórzano-Hamilton , Kelli Griggs , Vi Iyengar Introduction Netflix leverages machine learning to create the best media for our members. Media Search Platform (MSP) is the initiative to address these requirements. Media Search Platform (MSP) is the initiative to address these requirements.

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Snowflake

FEBRUARY 1, 2024

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

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Netflix Tech

NOVEMBER 11, 2022

By Vi Iyengar , Keila Fong , Hossein Taghavi , Andy Yao , Kelli Griggs , Boris Chen , Cristina Segalin , Apurva Kansara , Grace Tang , Billur Engin , Amir Ziai , James Ray , Jonathan Solorzano-Hamilton Welcome to the first post in our multi-part series on how Netflix is developing and using machine learning (ML) to help creators make better media?—?from

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databricks

MAY 6, 2024

Discover the vital role of data governance in the communications, media, and entertainment industry. Learn how robust data governance enables personalized experiences, ensures AI transparency, and mitigates compliance risks.

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databricks

JUNE 6, 2023

The Media & Entertainment industry is in the midst of a revolution centered around data and putting consumers at the center of every.

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Snowflake

NOVEMBER 6, 2023

However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream. Retail media refers to the ads posted on a retailer’s media network or e-commerce site that target customers at or near the point of sale.

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Precisely

NOVEMBER 13, 2023

Unlocking Location-Based Context for Highly Personalized Digital Outdoor Advertising Precisely, the global leader in data integrity, is proud to announce an expanded partnership with Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH). Read more about our product PlaceIQ Movement.

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Netflix Tech

MARCH 12, 2021

In this post, we will share a behind-the-scenes look at how Netflix delivers technology and infrastructure to help production crews create and exchange media during production and post production stages. Lights, Camera, Media! Now that we understand what media workflows are, let’s take a look at some of the workflows we’ve enabled.

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Snowflake

AUGUST 15, 2024

In today's fast-paced world of media publishing, keeping up with technological advancements and changing consumer preferences is no easy task. Content personalization and optimization: Personalization is the name of the game in today's media landscape. Ready to learn more?

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Snowflake

MARCH 26, 2024

This year, we are expanding to five industry events featuring leaders sharing insights relevant to advertising, media and entertainment; manufacturing; healthcare and life sciences; financial services; and retail and consumer goods. Why attend Accelerate Advertising, Media & Entertainment? Ready to Accelerate?

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Edureka

AUGUST 19, 2024

AI is a technological advancement currently revolutionizing the media and entertainment industry in today’s global markets. In this article, we will explain how AI is implemented in the media and entertainment industry. AI can be useful in content generation, audience interaction, and increased productivity.

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Snowflake

JUNE 20, 2023

The Cannes Lions Festival of Creativity, June 18–23, is the premiere media and entertainment industry event, bringing together legends, innovators, and thought leaders from around the globe. Thanks to the Snowflake Media Data Cloud. A thing or two we know a little about (wink). The Snowflake team at Cannes Lions 2023. “We

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Netflix Tech

DECEMBER 14, 2018

In the previous blog posts in this series, we introduced the N etflix M edia D ata B ase ( NMDB ) and its salient “Media Document” data model. NMDB is built to be a highly scalable, multi-tenant, media metadata system that can serve a high volume of write/read throughput as well as support near real-time queries.

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databricks

DECEMBER 21, 2022

The Databricks Media & Entertainment Symposium brought together industry leaders to discuss the evolving role data and technology play in acquiring, engaging and.

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Mutt Data

OCTOBER 2, 2023

Retail Media Networks - Part II In our previous post , we discussed how Retail Media Networks (RMNs) benefit both retailers looking for additional monetization channels and advertisers aiming for improved product placement. Getting Started So, you want to use a Retail Media Network to publish ads, how do I start?

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Mutt Data

OCTOBER 2, 2023

Retail Media Networks - Part II In our previous post , we discussed how Retail Media Networks (RMNs) benefit both retailers looking for additional monetization channels and advertisers aiming for improved product placement. Getting Started So, you want to use a Retail Media Network to publish ads, how do I start?

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Mutt Data

JULY 13, 2023

Retail Media Networks 101: 5 Essential FAQs Answered Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. After reading this post you’ll be able to answer the following questions regarding RMNs: What are Retail Media Networks (RMNs)? What are the Unique Traits of a Retail Media Network?

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Mutt Data

JULY 13, 2023

Retail Media Networks 101: 5 Essential FAQs Answered Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. After reading this post you’ll be able to answer the following questions regarding RMNs: What are Retail Media Networks (RMNs)? What are the Unique Traits of a Retail Media Network?

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Confluent

OCTOBER 9, 2023

Learn how data streaming and artificial intelligence enables you to project your brand’s reputation with real-time social media monitoring.

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Hevo

JUNE 27, 2023

How do you separate yourself from the competition as a media company? You use data to lend that personal touch to your service, making you that much more memorable to your customers. Here’s an example. Spotify CMO Seth Farbman said that Spotify Wrapped was created to help people remember how music impacts their lives through […]

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U-Next

NOVEMBER 10, 2022

Introduction To Social Media And Sales . The rise of social media has profoundly impacted sales strategies and how businesses reach and connect with their customers. However, with the advent of social media, businesses now have a new and powerful tool for reaching and engaging with their target audiences. .

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Netflix Tech

OCTOBER 31, 2018

Netflix Media Database?—?the the Media Timeline Data Model In the previous post in this series, we described some important Netflix business needs as well as traits of the media data system?—?called Specifically, structured data that is modeled around the notion of a media timeline, with additional spatial properties.

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Monte Carlo

FEBRUARY 13, 2023

When two data-driven media companies join forces, two data teams, two data stacks, and two data strategies have to become one. The merger gave Vox Media access to a vast amount of data from the social media platforms where Group Nine found immense popularity with its own content brands, like The Dodo, NowThis, and PopSugar.

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Confluent

JUNE 16, 2022

How real-time integrations between modern and legacy systems benefit communication service providers with autonomous network features, enhanced customer experiences, and more.

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Netflix Tech

FEBRUARY 4, 2019

Scaling Paid Media campaigns This is the third blog of the series on Marketing Technology at Netflix. This blog focuses on the marketing tech systems that are responsible for campaign setup and delivery of our paid media campaigns. We use a combination of paid media, owned media (e.g. social media channels).

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Snowflake

MAY 29, 2024

Just like you would build a go-to-market (GTM) package for a new media product, it is critical to build a go-to-market strategy and materials to launch clean room monetization at scale. Many media networks already have defined investment tiers for their clients. Let’s get into the Commercial Models and considerations for each.

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The Pragmatic Engineer

APRIL 19, 2023

The rise of the "thought leader" Another phenomenon I'm observing in engineering circles is the rise of "thought leader" type of people on social media. There is little connection between social media signaling like the number of followers and the depth of expertise. If so: gather alternatives, and compare them.

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The Pragmatic Engineer

MARCH 19, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

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Waitingforcode

SEPTEMBER 6, 2023

In our social media and marketing-driven era, it's quite hard to get things right. For me there is one common misconception brought by the Modern Data Stack idea that everything should be now ELT. In fact no, it shouldn't but only can.

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Snowflake

MAY 27, 2024

It’s hard to have a conversation in adtech today without hearing the words, “retail media.” The retail media wave is in full force, piquing the interest of any company with a strong, first-party relationship with consumers. Medium Outline current retail media revenue by media channel, to define growth priorities.

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Snowflake

SEPTEMBER 30, 2024

Growth in retail media networks Several of the top retail media networks in the U.S. Zeta Global, a cloud-based marketing technology company, has also expanded its integration with Snowflake by introducing the Zeta Media Engine , built on Snowflake Data Clean Rooms. also use Snowflake Data Clean Rooms.

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The Pragmatic Engineer

JULY 6, 2023

The past week has been interesting for social media giants. Bots and bad actors are present on all social media platforms, and detecting, limiting or banning these accounts is typically done by ML systems which detect suspicious patterns. To get the full issues twice a week, subscribe here. How does Twitter do this detection?

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The Pragmatic Engineer

MAY 1, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

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Snowflake

JUNE 26, 2024

Snowflake was back last week for another never-fails-to-disappoint Cannes Lions Festival of Creativity , the premier media and entertainment industry event of the year that brings together legends, luminaries and innovators from around the globe. It snowed again in Cannes, France!

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Knowledge Hut

MAY 20, 2024

Recruiting through social media is becoming popular with every passing minute. Various social media sites are developing tools to enhance and support social media recruitment or social recruitment. Social media platforms such as Facebook or LinkedIn have already been recognised as effective social recruitment websites.

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Snowflake

JANUARY 10, 2024

Check out our predictions for AI and ML in media, entertainment and advertising for 2024. By working closely with media partners, adtech and martech providers, and business partners, advertisers can navigate the complexities of the cookieless future more successfully.

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