Snowflake

FEBRUARY 1, 2024

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

Entertainment 94

Entertainment Media Data Governance Government 94

Snowflake

JULY 11, 2024

Leaders in the advertising, media and entertainment industries know all too well the importance of the media supply chain. But media supply chains are becoming more complex to manage for several reasons. A streamlined media supply chain helps fuel commercial success. Limitless scalability. Lower TCO.

Media 76

Media Entertainment Cloud Metadata 76

Snowflake

DECEMBER 7, 2023

Retail media is the topic everyone is talking about in the retail and consumer goods industry. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. What’s behind the retail media surge? So, how did we get here?

Retail 90

Retail Media Digital Media Data 90

Snowflake

OCTOBER 16, 2024

Digital advertiser switches from Teradata and boosts performance by 30% Core Digital Media originally relied on its outdated Teradata appliance for its increased MicroStrategy and Tableau reporting, data science activity, and evolving data pipeline.

Digital Media 84

Digital Media Media Data Lake Data Warehouse 84

The Pragmatic Engineer

APRIL 19, 2023

The rise of the "thought leader" Another phenomenon I'm observing in engineering circles is the rise of "thought leader" type of people on social media. There is little connection between social media signaling like the number of followers and the depth of expertise. If so: gather alternatives, and compare them.

Software Engineer 295

Software Engineer Software Engineering Engineering Media 295

Snowflake

NOVEMBER 6, 2023

However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream. Retail media refers to the ads posted on a retailer’s media network or e-commerce site that target customers at or near the point of sale.

Retail 83

Retail Media Digital Media Data Collection 83

Snowflake

MARCH 26, 2024

This year, we are expanding to five industry events featuring leaders sharing insights relevant to advertising, media and entertainment; manufacturing; healthcare and life sciences; financial services; and retail and consumer goods. Why attend Accelerate Advertising, Media & Entertainment? Ready to Accelerate?

Entertainment 84

Entertainment Manufacturing Media Amazon Web Services 84

The Pragmatic Engineer

MARCH 19, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

Software Engineer 276

Software Engineer Software Engineering Programming Language Media 276

RandomTrees

DECEMBER 11, 2024

Generative AI, the most recent advancement of artificial intelligence is changing media and advertising for the better. This article explores the impact of generative AI on the media and advertising industries in terms of content production, audience selection, targeting, and campaigns. The Impact of AI on Media 1.

Media 52

Media Digital Media Algorithm Technology 52

Waitingforcode

SEPTEMBER 6, 2023

In our social media and marketing-driven era, it's quite hard to get things right. For me there is one common misconception brought by the Modern Data Stack idea that everything should be now ELT. In fact no, it shouldn't but only can.

Media 228

Media IT Data 228

RandomTrees

NOVEMBER 13, 2024

The media and entertainment sector is being transformed on a new scale owing to technological progression. This article will explore why the integration of AI and cloud computing technologies into the media and entertainment sphere makes the production process more efficient at all stages, from development to marketing.

Entertainment 52

Entertainment Media Cloud Cloud Computing 52

The Pragmatic Engineer

JULY 6, 2023

The past week has been interesting for social media giants. Bots and bad actors are present on all social media platforms, and detecting, limiting or banning these accounts is typically done by ML systems which detect suspicious patterns. To get the full issues twice a week, subscribe here. How does Twitter do this detection?

Google Cloud 233

Google Cloud Media Cloud Utilities 233

databricks

DECEMBER 17, 2024

Seven West Medias 7plus is one of Australias leading streaming platforms for broadcast VOD (video on demand), enabling audiences to livestream broadcast content.

Media 52

Media Entertainment 52

Snowflake

DECEMBER 12, 2024

In a rapidly changing and competitive media and advertising industry, media companies, sports organizations, advertising agencies and others are consistently looking for ways to improve the consumer experience and drive monetization.

Media 64

Media Cloud Algorithm Machine Learning 64

The Pragmatic Engineer

MAY 1, 2024

Devin has dominated tech news for the past few days, with major media outlets running sensational headlines, including the usually reserved Bloomberg’s, Gold-Medalist Coders Build an AI That Can Do Their Job for Them. I suspect the media campaign is overreaching, though. Some articles about Cognition AI’s product launch.

Software Engineer 200

Software Engineer Software Engineering Programming Language Media 200

KDnuggets

AUGUST 30, 2023

This post discusses the importance of media mix modeling and how it can be used to maximize the business impact of advertising. It also discusses the impact of seasonality on media advertising and how media mix modeling can be used to minimize the impact of seasonality on business outcomes.

Media 144

Media IT Data Science Data 144

KDnuggets

NOVEMBER 28, 2024

Explore unconventional options like social media and user-generated content for fresh insights. When working on a project, think beyond traditional data sources.

Project 134

Project Media Data 134

The Pragmatic Engineer

JUNE 22, 2023

On the other hand, not issuing a press release for a week in today’s media environment is odd. A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it.

Google Cloud 251

Google Cloud Media Cloud Engineering 251

KDnuggets

MARCH 11, 2022

Share the interactive code blocks to impress your colleagues or post it on social media.

Coding 157

Coding Media Data IT 157

databricks

MARCH 26, 2024

By Steve Sobel - Global Industry Leader; Communications, Media & Entertainment Today Databricks and Adobe are excited to announce a strategic partnership focused.

Entertainment 140

Entertainment Media 140

databricks

MAY 2, 2023

With razor thin margins and increasing competition for the customer, retailers are always looking for new ways to monetize and stay ahead of.

Retail 98

Retail Media Data 98

Snowflake

MAY 29, 2024

Just like you would build a go-to-market (GTM) package for a new media product, it is critical to build a go-to-market strategy and materials to launch clean room monetization at scale. Many media networks already have defined investment tiers for their clients. Let’s get into the Commercial Models and considerations for each.

Retail 91

Retail Media Accessible Accessibility 91

The Pragmatic Engineer

DECEMBER 2, 2023

In another relevant detail, the conference organizer was previously banned from tech social media site Lobst.ers for sockpuppeting the Coding Unicorn account. Despite being listed as a featured speaker at DevTernity in 2021, 2022 and 2023, Kirsina never delivered a talk at the conference.

Software Engineer 314

Software Engineer Software Engineering Insurance Coding 314

KDnuggets

DECEMBER 5, 2023

The article discusses how Bayesian multi-armed bandit algorithms can optimize digital media title selection, surpassing traditional A/B testing methods, demonstrated with a Python example, to boost audience engagement and decision-making in content creation.

Digital Media 146

Digital Media Media Algorithm Python 146

The Pragmatic Engineer

JUNE 1, 2023

A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it. This was one out of the four topics covered in this week’s The Scoop.

Education 363

Education Project PostgreSQL Software Engineer 363

KDnuggets

SEPTEMBER 8, 2023

The list serves as a snapshot of how mainstream media views the AI landscape, offering a mix of familiar and new names in the field. Time Magazine just released its Time 100 AI list, spotlighting 100 key figures in AI across categories such as leaders and innovators. The list aims to highlight the human effort behind AI advancements.

Media 142

Media IT 142

Snowflake

JANUARY 10, 2024

Check out our predictions for AI and ML in media, entertainment and advertising for 2024. By working closely with media partners, adtech and martech providers, and business partners, advertisers can navigate the complexities of the cookieless future more successfully.

Media 102

Media Entertainment Machine Learning Government 102

The Pragmatic Engineer

NOVEMBER 17, 2022

A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it. This was one out of the five topics covered in this week’s The Scoop. The full The Scoop edition additionally covers: Meta’s historic layoffs.

Software Engineer 136

Software Engineer Software Engineering Engineering Media 136

Snowflake

MAY 27, 2024

It’s hard to have a conversation in adtech today without hearing the words, “retail media.” The retail media wave is in full force, piquing the interest of any company with a strong, first-party relationship with consumers. Medium Outline current retail media revenue by media channel, to define growth priorities.

Retail 90

Retail Media Data Accessible 90

Snowflake

APRIL 1, 2024

Media and entertainment organizations can unify Salesforce data in Snowflake, leverage data clean rooms to share data in a privacy-preserving way with their partners and fine-tune audience profiles. Through this integration, they can seamlessly share data back to Salesforce to run email and marketing campaigns with precise targeting.

Cloud 120

Cloud Retail Entertainment Media 120

The Pragmatic Engineer

OCTOBER 10, 2023

Then, I joined a startup that tried to beat Facebook, and become the #1 social media company in Australia, around 2007. At this social media startup, we put a lot of work into importing your contacts from Microsoft Messenger. In college, I tried my hand at a couple of startups. I founded a text messaging startup at first.

Software Engineer 268

Software Engineer Software Engineering Architecture Media 268

Knowledge Hut

MAY 20, 2024

Recruiting through social media is becoming popular with every passing minute. Various social media sites are developing tools to enhance and support social media recruitment or social recruitment. Social media platforms such as Facebook or LinkedIn have already been recognised as effective social recruitment websites.

Recruitment 97

Recruitment Media Consulting Accessible 97

The Pragmatic Engineer

MARCH 3, 2023

A lot of what I share in The Scoop is exclusive to this publication, meaning it’s not been covered in any other media outlet before and you’re the first to read about it. This was one out of the five topics covered The Scoop #39. The tech giant joined the ranks in announcing 3 days per week in the office from May.

Recruitment 202

Recruitment Software Engineer Software Engineering Finance 202

Waitingforcode

JUNE 15, 2023

It was announced in the Data+AI Summit 2022 keynotes and has a lot of coverage in social media right now. Spark Connect is probably the most expected feature in Apache Spark 3.4.0. I'll try to add my small contribution to this by showing some implementation details.

Media 130

Media IT Data 130

Waitingforcode

FEBRUARY 3, 2023

Recently I see more and more "data contracts" in social media. The single drawback of that movement are all the new buzz words and the time required to understand and classify them into something we could use in the organization or not. It's also a new term and I'd like to see if and how it revolutionizes the data space.

Media 130

Media Data IT 130

Engineering at Meta

MARCH 6, 2024

Third-party servers are responsible for hosting any media files their client applications send to Meta clients (such as image or video files). After receiving a media message, Meta clients will subsequently download the encrypted media from the third-party messaging servers using a Meta proxy service.

Media 135

Media Architecture Metadata Data Storage 135

LinkedIn Engineering

JUNE 20, 2023

With the rise of AI-generated synthetic media and text-to-image generated media, fake profiles have grown more sophisticated. Our approach is detailed in the full paper that was released at the Workshop on Media Forensics at the 2023 Conference on Computer Vision and Pattern Recognition (CVPR) in June.

Media 132

Media Datasets Programming Engineering 132