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The AI Tipping Point: 2025 Predictions for Advertising, Media & Entertainment

Snowflake

While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the advertising, media and entertainment industry gets serious about AI's applications. As the Global Head of Media, Entertainment & Advertising at Snowflake, I can say that we're an experimental industry to begin with.

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How Retail and Media Leaders Drive Customer Satisfaction and Profits with Data and AI

Snowflake

The Accelerate event for Advertising, Media and Entertainment is on Thursday, April 3, at 10 a.m. Hear from technology and industry experts about the ways in which leading retail and consumer goods companies are building connected consumer experiences with Snowflakes AI Data Cloud and maximizing the potential of AI.

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Boosting Media & Entertainment Production Efficiency with AI and Cloud

RandomTrees

The media and entertainment sector is being transformed on a new scale owing to technological progression. It’s worth noting that advanced technologies today not only facilitate the production process structure but also improve effectiveness, reduce costs, and create innovativeness.

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The Impact of Generative AI on Media and Advertising

RandomTrees

Generative AI, the most recent advancement of artificial intelligence is changing media and advertising for the better. This article explores the impact of generative AI on the media and advertising industries in terms of content production, audience selection, targeting, and campaigns. The Impact of AI on Media 1.

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Streamlining the Media Supply Chain

Snowflake

Leaders in the advertising, media and entertainment industries know all too well the importance of the media supply chain. But media supply chains are becoming more complex to manage for several reasons. A streamlined media supply chain helps fuel commercial success. Limitless scalability. Lower TCO.

Media 104
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2024’s Top Data + AI Predictions in Advertising, Media and Entertainment

Snowflake

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. Still, Stratton says he’s confident that in the long run, gen AI will grow rather than shrink the advertising, media and entertainment ecosystems. “In Privacy protection is paramount in this process.

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Drive Your Retail Media Strategy with Data Clean Rooms 

Snowflake

Retail media is the topic everyone is talking about in the retail and consumer goods industry. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. What’s behind the retail media surge? So, how did we get here?

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