Data – The Foundation for Outstanding Customer Experience
Precisely
JUNE 2, 2025
According to Gartners marketing leaders survey, over 80% of organizations expect to compete on Customer Experience (CX), yet only 50% of organizations say they can track the financial impact of CX projects. The root of most CX challenges and the key to uncovering CX opportunities lies in data. Many of the rapidly expanding CX Gen AI use cases focus on delivering relevant, personalised content to customers in their moment of need.
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